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And they'll find you, when you advertise on cable TV. Why cable? It comes down to efficiency. Adelphia's roster of demographically positioned networks lets you cut through the clutter and zoom in on your best prospects -- people who are most interested in what you have to offer. Don't delay; bring your message home to the viewers who are scanning the cable horizon today.

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Research shows that your job satisfaction increases when you know where your company is headed and how you fit into the overall plan. You want to know specifically what is expected of you. You desire timely, objective and accurate appraisals of your strengths and weaknesses, measured against specific and attainable goals. And finally, your rewards should be fairly based on actual, documented performance. At AT&T Broadband & Internet Services, you can expect objective evaluation and anticipate advancement.

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To build the world's most ambitious network, it requires people who want their job to mean more than just a paycheck and who need to know that what they do really does matter. People who can look back at the end of their day, their career, and see what they have accomplished. .... Everyone will benefit from using this network. Some will benefit from building it.

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Trying to strike the right chord with your advertising? Here's music to your ears: If you want to reach 1.7 million cable viewing homes, AT& T Media Services lets you put your message center stage. Whether your best customers watch sports, crave cartoons or tune in for the music, we'll help you find them.

(postcard #2)
Get the Best Slice of the Chicago Pie
With 42 zones across Chicago, you can order
by the slice or get the whole DMA pie. When you've got a craving for advertising on cable, AT&T Media Services delivers all over town.

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Vehix.com drives customers your way. It's one of the newest, fastest and best ways to help customers buy a vehicle. Developed by a third-generation auto dealership organization that understands dealer needs, it's an online avenue that allows comparison shopping, live inventory updates, opportunity for pre-purchase communication and more. Vehix.com turns car shoppers into buyers. Interactive technology. Helpful customer tools. Flexible dealer controls. It's the optimal environment for prospective car buyers.

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Though your cat will most likely be indifferent to your amusing new tees, you'll know you're looking more meow-velous than ever before! Comfy cotton tees with screen-printed designs are machine washable. Specify M, L, or XL.

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Falcon Pride. For more than 40 years, we've been helping prepare students to successfully navigate the winds of life. With a student-centered environment, we're passionate about producing middle schoolers with a zest for learning! In recognition of our efforts, the U.S. Department of Education, in May 2000, designated EMS a prestigious National Blue Ribbon School of Excellence for 1999-2000.

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If so, you need GuestWorks, the hospitality communications system for hotels that aim to please. Guests will appreciate amenities like in-room fax and high-speed Internet access, message waiting notification and voice messaging that can be retrieved after departure. An Avaya product, GuestWorks is supported by Expanets, the EXPerts At NETworked Solutions company, giving you 24/7 service from 200 nationwide locations. Get GuestWorks. Because these days, it takes more than a continental breakfast to bring them back.

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A Better Customer Connection -- Does your contact center monitor communication activity? Are your customers frustrated, waiting on hold and being transferred too many times? Can you differentiate your best customers and provide priority treatment? Expanets Smart Connect is the foundation for a more efficient contact center environment.

A Higher Level of Customer Care -- It's a real-time system that dynamically reacts to caller demands, centralizing telephone, e-mail and Web communications into a single, manageable environment. Faster response. Lower call abandonment rates. Shorter talk times. Priority handling for special customers.

A Flexible, Scaleable, Customizable Solution -- With Smart Connect, it can be determined how each customer communication will travel through the contact center, at any given time of day, whether traveling via telephone, e-mail or Web. Supervisors can adjust call patterns, set skills-based routing profiles and assign agents to multiple queues, providing operational flexibility. And because Smart Connect is fully modular, unique or specific requirements can drive customization.

Make the Smart Connect(ion) -- To learn more about increasing customer satisfaction, staff productivity, sales revenues and overall call center efficiency, contact your Expanets representative, or visit www.expanets.com.

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... of water outside my hotel window. Another business trip. It's tough being away from the family -- and all the gadgets that make my life easier. Funny, the hotel hadn't mentioned their new Avaya GuestWorks communications system. No need. I was about to experience its unsurpassed pleasures. ...

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Expanets Total Recall is a comprehensive, digital, Web-based call logging software that raises the standard of excellence in these important customer care arenas:

• Customer service
• Quality assurance
• Employee training
• Dispute resolution
• Minimized liability
• Order accuracy

Expanets Total Recall is superior to all other call logging systems available today. Consider these advantages:

• Fully digital, Web-based system utilizing Computer Telephony Integration for dynamic recording and search criteria
• Interface utilizing a Web browser for system administration, call browsing and playback, accessible from any PC with WAN/LAN or Internet access, allowing call archives to be retrieved worldwide
• Core system designed and configured to the specific needs of each business in either a trunk- or station-side, or service observance format, and offering the option to install a superior trunk-side logging solution with fewer physical connections and increased functionality, capturing the entire experience, from the time the call rings into the PBX, through completion of the call, including time in queue, on-hold and transfers -- every piece of critical customer interaction
• 10,000 hours of immediate call storage, with automatic archive to Digital Audio Tape or DVD
• Design flexibility that easily scales from eight ports to hundreds, without jeopardizing functionality
• Full integration with PBX manufacturers, including Avaya, Mitel and NEC, with future integration to Nortel and Siemens

Total Recall -- it's better business, present and future. ...

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Definitive Broadband is an illustrated reference for cable television industry professionals, copyright 2001. I was an assistant editor for the 191-pg. publication.

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WAVE is The Quarterly Journal of Digital Multi-channel Television (www.wavemagazine.com). I was the assistant editor for the publication.

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The HBW Asset Protection Plan saves money and protects your future. You get 10 years of structural coverage, risk and claim reduction tools, and comprehensive general liability insurance, all at greatly reduced rates. Backed by one of the world's largest insurance providers, 2-10 HBW pays approximately $2,500 hourly, every day, to satisfy claims for builders and home owners. When you reach out and take hold of the APP, you'll keep your assets safe for the life of your home-building business. Call today, climb aboard and surround yourself with HBW Asset Protection.

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Featuring Vignette. ... One very classy act, Vignette moves to the groove of an alternative beat. Pleasing to the discerning senses, this performer is beauty by design. Graceful. Flowing. Always delivering the harmony you've been seeking. Upbeat in appearance, triumphant in talent, she's definitely got it! Vignette commands attention from the top down. Her colorful array and oh-so-fine fabrics distinguish her from the rest. She's smooth and textured. She's satin and stripes. Pure joy. If you're serious about changing the composition of your space, Vignette is sassy, bold and downright jazzy.
Dig it.

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Style. It's what holds a room together. Gives it personality. A "look." The endless play of light and shadow throughout your home reflects your style. Silhouette Living with Style is the new Hunter Douglas merchandising theme for 2001 and beyond. New fabrics. Colors. Vane sizes. Applications. These line extensions have historically helped Silhouette shadings gain market penetration by broadening customer appeal. The Living with Style focus continues those effective efforts. With a theme that plays on room-transforming capabilities, consumers will be encouraged to think of Silhouette shadings as having value beyond that of "just a window covering."

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The first network to Web launch before hitting the TV airwaves, it's an audience of already-loyal fans. Whether Oxygen online or on TV, it's a place for women to slow down and breathe deeply. That's because Oxygen is the stuff of which life is made. It's living, loving and learning about all that's healthy, wealthy and wise. It's women creating relationships, caring for children, playing sports, going shopping and impacting the world. If you're looking to drive your message home, you can catch them where they live. Women get Oxygen, because Oxygen gets women.

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... With the fresh groove of MTV ... Born right here in the USA. For network sheets and more, go Adkits.com.

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Our approach ...
... to Design -- There's an old saying, "Whatever the mind can conceive (and even what it can't), Lundwall can achieve. Okay, so we tweaked the phrase a bit. You name it, we do it: logo design, marketing materials, catalogs, trade show booths, etc. etc. Our primary focus is to deliver the visual that accomplishes your goals, and that means making design do what good design has always done: stamp a memorable footprint on the mind.

... to Advertising -- Print. Direct mail. TV. Radio. These are a few of our favorite things. When a client presents a project, we're full of questions: What's the format? Who's the audience? The desired response? It's adhering to these basics that translates into the full-force, hit-'em-on-the-hot-button messages that move people beyond contemplation to action.

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They say, "Destiny is born of the daily." That every thought, word or action moves your life one direction or another. In a nutshell? I want to taste every food. Devour all music. Drink in each experience that interests. Savor encounters with Everyman in Everyland. I'm headed this way. ... The crunch of sneakers on fall leaves. A familiar sneeze from the one whose nose is closest the dusty ground. The shared look that says, "Hey, thanks--for the time, for everything." I want to take a walk with my dog, every day. ...

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... The old and the new. The retro and the radical. We've got a gift idea for every age, style and inclination. Whether you're looking for a nostalgic blast from the past or the latest technological trinket, we can help.

(example #2)
Bring Your Boo-Boo in Here

Band-Aids and so much more. We're the medical facility that's got you covered, whatever ails you. We're currently accepting new patients. If you're interested in personal, knowledgeable health care, drop by to schedule an appointment. Present this card and receive a FREE first-aid kit for your home or car.

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Local Sites of Interest, Denver, Colo. -- Calling all weekend warriors and repentant couch potatoes. Whatcha wanna do? There's indoor and outdoor rec. Some's free, some's not. Parks, zoos, hotels, hobby/special interest groups, weather, tourist information and more.

Six Flags Elitch Gardens (www.sixflags.com/elitchgardens/) -- Located conveniently near the heart of downtown Denver, they'll take you for a ride you'll really enjoy -- more than 100 of them, in fact. And if you don't feel like having your mind erased or finding your stomach in your throat? Maybe the cool, splashy water park is more your style on a sunshine day. The kids? Take 'em to Looney Tunes MovieTown.

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Discover a fun place with shocking blue skies and dazzling warm water. The Caribbean party is about to begin! Peak Performance: It's what you get when you give it all you've got!

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Just what do these all-time greats of the silver screen have in common with you? Great Performances, that's what! Through the years, the movie industry has had its share of star players, box office hits and financial success. MCI Direct can boast the same, in large part because you took your role seriously, learned your lines from The Gears of Selling, made your way to the center sales stage and brought potential customers to their feet. In so doing, you earned the applause and accolades due your exceptional performance. On August 21 to 24, you're invited to meet with other MCID leading cast members in Orlando for a grand Peak Performance event. It's a wonderful life, isn't it?

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These are representative of the frequent sales contest themes at MCI Direct. More than 500 account executives and managers vied for high-dollar prizes, including cars and cash, and culminating in trips to exotic destinations such as Acapulco and the Bahamas.

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Have you checked your "tool belt" recently? It's true, most of us at MCID don't have much experience with carpentry, yet we are building something, every day. We are a sales organization with a mission: to maintain our standing as the sales powerhouse in the small business telecommunications arena. Others out there share our goal. How will we rise above them?

One of the most important considerations is to continually check that we have the right tools to build, and that we are using them well. The Gears is the foundation of the sales process here at MCID. The Daily Planner. The 1-31 File. The Referral Credit Program and a host of others. Have you made a commitment to maintain the tools of your trade? If you build well, the customers will come.

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At MCI WorldCom Direct, our motto is, "You can get everything in life you want, if you help enough people get what they want." With branches across the U.S., we're the premier small- to medium-size business sales delivery team within the telecommunication industry. Resting upon the MCI WorldCom foundation, we provide and promote an entrepreneurial atmosphere, supported by large company vision and resources. If you're ready to realize your potential, you've come to the right place!

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Heard of the newest star on the list management track? ListMaker is a one-of-a-kind list rental fulfillment system. No other service bureau has ListMaker on its team! ListMaker gets you out of the blocks quicker than any other existing method of list order fulfillment. Same-day turnaround will definitely put you ahead of the pack.

Comprehensive Real-time Reporting Capabilities -- Once you're up to speed with ListMaker, you can run counts and queries. Place real-time, online orders and have them sprint through processing in just minutes. Create customized Excel-based reports for your list owners who demand current usage and revenue information.

... You DO want the gold, don't you? ListMaker will take you there. You know time is the big payoff in the grueling sport of list management. We can't turn the clock back for you, but pretty close. Try ListMaker. The first month is on us. Make the comparison, then make the contact. ListMaker. Ready to run with your list rental orders.

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It's an advertiser's dream come true. Picture this: You're sitting in your living room watching the same cable show as your neighbor. At station break, you get the car commercials, she gets travel promotions. It's no coincidence you spend hours tinkering in the garage, while she took a trip to Europe last summer. To make it even more interesting, add the element of TV-centered consumer/advertiser interactivity, and it's not hard to visualize the much-anticipated result, futuristic as it may seem.

We're not there yet, but nCUBE is at the helm of the full digital program insertion (DPI) deployment wave. And in April, MediaOne's digital-to-digital launch took a huge step toward changing the way people will watch television.

... For now, it means a much bigger piece of the cable ad sales pie is available for serving to a ready, hungry group. More revenue potential -- for every entity that dines at the cable table.

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All custom home construction financing is not created equal. In many financing scenarios, you might first seek out a construction loan from one lender, only to be shuffled to another for mortgage loan qualification, resulting in
a frustrating, multi-step, multi-hassle process. More paperwork. More questions. More people. Wasted time
and focus.

Norwest simplifies the lending process, with the One-Stop Construction Financing Package. When you apply for a construction loan here, you'll also be applying for a permanent mortgage loan at the same time. Less paperwork. Minimal questions. Fewer people involved.

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You operate a small or medium-size business. You need to reach and retain as many customers as possible. Every day. Conversely, thousands of people may be looking for your products and services. Right now. Theirs is the immediate need, yours the close-at-hand solution.
If only you could find them. If only you could be there first.

We'll take you there! The Qwest Dex Data Products Group is a team whose members combine years of experience connecting savvy sellers and ready buyers. As a division of Qwest Dex, we have access to the information on nearly one million businesses and just over six million residential consumers in a 14-state region that includes Washington, Oregon, Idaho, Montana, Wyoming, Utah, Colorado, Arizona, New Mexico, North Dakota, South Dakota, Nebraska, Minnesota and Iowa.

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If you are developing a marketing plan and want to attract customers, consider the following:
TV, billboards, direct mail, radio, bus benches and most other advertising messages are communicated to people who aren't ready to buy.

Qwest Dex advertising is different. We're the source of print and Internet advertising that helps you build your business, every day. Because whether your prospects search for you in the Yellow/White Pages or online, your Qwest Dex ad is presented when they're ready to buy. You'll get calls, visits, Web site hits and e-mail, and you'll very likely have
the opportunity to turn inquiries into sales.

It's a simple and essential difference that makes our advertising most effective. It's timing, combined with extensive distribution
and high usage. It's advertising that puts
you in the right place at the right time.

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Last year the Delgados spent $1,200 with the auto repair shop, $3,400 on clothes, $300 for their kids' swimming lessons and $240 on video games. Last week they moved into your market. Care to welcome them to their new home?

Many direct marketing companies rent lists. We help you make connections that build your business. Because behind every address and telephone number within our database are the people you need to reach. Talk to us today. We'll show you how our menu of the most accurate and current direct marketing lists in the business will help you connect with all the
right people.

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You know you have a quality product. You also know you need to set your offer apart from the competition. You are constantly bombarded with messages claiming to provide the most effective customer delivery system. Who's right? What's the answer? To which medium should you entrust your financial destiny?

For any business, the bottom line should always be return on investment (ROI). Taking a pulse on your potential involves some basic calculations, including average revenue per sale, cost per sale of goods and services, profit per sale and net profit -- all significant pieces of the total ROI picture. Consider the cost, then pull in the profits.

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A Wyoming beauty salon owner, a North Dakota veterinarian and an Oregon general contractor. Their businesses could hardly be more diverse. Yet when asked to offer financial lessons learned in the school of experience, they spoke a commonality. On the importance of seeking professional counsel when starting and growing a company, all agree: It's an absolute necessity!

Class Act owner Jan Alexander of Torrington, Wyo., doesn't hesitate when questioned about one of the most valuable financial lessons she's gained on the journey to stability. Looking back over 16 years as a beauty salon owner, she says, "Get a good accountant. Definitely. Without good people in your corner to answer questions, you'll spend way too much time in arenas that aren't your expertise. A knowledgeable banker and insurance representative are essential, too."

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It's a thought evoking trepidation: the joining of an entity large, formidable and force-to-be-
reckoned-with as an elephant, with the small, nimble, fragile yet tenacious-spirited fly. Perhaps no analogy better depicts the tenuous, hopeful "courtship" of emerging business and corporate capital.

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Here in Colorado, we're a people of many passions. We love our world champion Broncos, and we're building them a magnificent facility. We love our children, too. And if we can build a stadium, we can surely build a house.

If you'd like to help continue the legacy, call 303.861.1754, visit our site at www.ronald-house.org, or mail the accompanying form with your donation.

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Introducing Video Professor's computer software lessons -- now available on video and CD-ROM. Your choice: the Windows Pack, the DOS Pack or the Combination Pack, as seen on TV.

Windows will teach you everything you need to get started using the system, as well as two of the most popular software programs, Word and Excel ($79.95).

DOS includes all the information to get you up and running on the DOS system. You'll also receive lessons on two widely used software programs, WordPerfect and Lotus ($79.95).

Or, receive the Combo, and learn it all! CD-ROMs containing identical lessons are included with each Pack, at no extra cost.You'll receive 6 videos, 6 CDs and 4 Quick-Cut Reference Cards ($129.95).

30-Day Money-Back Guarantee
on all orders.